Apple has formally unveiled Priority Notifications, a new feature designed to help customers manage their most relevant alerts effectively. This latest update extends access to innovative AI-driven capabilities as Apple Intelligence becomes available in the European Union.
Apple Intelligence is a personal intelligence system that delivers helpful and relevant insights while setting a new standard for privacy in AI.
What is Priority Notifications and how does it work?
Priority Notifications uses artificial intelligence to determine the relevance of alerts. Instead of displaying the most recent notifications at the top of the iPhone’s lock screen, this feature filters messages, ensuring that the most important ones remain prominent.
Even if a crucial notification was sent earlier than less significant alerts, it will remain visible. Users can customize this feature by selecting which apps’ notifications should be prioritized. Additionally, Priority Notifications can extract key information from messages without showing the entire content.
Apple Intelligence extends to the EU
For the first time, iPhone and iPad users in the European Union (EU) can access Apple Intelligence features. Apple Intelligence has also launched on a new platform, Apple Vision Pro, offering an initial set of features available in U.S. English. This platform empowers users to communicate, collaborate, and express themselves in innovative ways.
Vision Pro users can now proofread, rewrite, and summarize text using Writing Tools, create new content with ChatGPT integration in Writing Tools, explore visual expressions with Image Playground, design customized emojis for any conversation using Genmoji, and much more.
This expansion by Apple into the EU highlights its dedication to meeting the growing demand for AI-driven features. With Priority Notifications, users can enjoy a more streamlined and efficient mobile experience.
